The new Hard Rock Hotel London has opened its doors to Britain’s capital, the birthplace of the Hard Rock brand, in a homecoming that has see the Cumberland Hotel transformed with a refurbishment in to the Hard Rock Hotel London. Boasting 900 stylish suites and rooms, two vibrant bars and the iconic Hard Rock Cafe®, the property will serve as a London landmark as well as a permanent home to celebrate the heritage of the music legends that have stayed at the iconic Marble Arch location, including Bob Dylan, Madonna, Jimi Hendrix and Diana Ross.
Designed by the award-winning global architectural and interior design practice, Scott Brownrigg, the team spent two years developing the designs using the brand’s musical heritage as a starting point.
“It was great to work with two established, high profile brands - Hard Rock Internationl and glh hotels to create this landmark destination in the heart of London”.
The hotel comprises of several Hard Rock moments including a feature drumstick installation above the reception, the striking central stage Lounge Bar and the mirrored ceiling in the Rock Royalty Lounge. Other cues were taken from forms such as the record player master disc and the guitar fretboard to add subtle touches to the interiors.
“the design had to be unique and represent the Hard Rock brand in a new way for the London market. To complement such a prestigious location, we chose materials that offered a luxurious high-end aesthetic and paired perfectly with a traditional British colour palette. Within the 370 seat café, we used a rich colour scheme of gold and heritage green that beautifully compliemented the paneled interior and large ornate memorabilia framing.”
Contrasting the traditional interior design of the café, other areas used modern contemporary styling such as the Lounge Bar and the Rock Royalty Lounge, all of which were carefully planned to ensure the acoustics were the best they could be to facilitate live music performances and create a fantastic atmosphere for guests.
“Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service. This building has stood at the intersection of British music and fashion since the 1930s and when we open on 30th April 2019, it’s sure to become a go-to London hotspot once again.”
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