Both ecotourism and cultural tourism are on the rise. The global ecotourism industry worldwide was estimated at 172.4 billion U.S. dollars in 2022. The sector was forecast to reach 374.2billion U.S. dollars in 2028, registering a growth rate of 13.9 percent.

With a focus on the end destination, Neil MacOmish, Head of Digital, Media, Culture and Sport at Scott Brownrigg, explores the potential benefits of cultural led development for tourism, and how we as architects and designers can promote and activise sustainable propositions within the tourism industry.

Access the full report below. 

"Through tourism, indigenous values industry and food systems can also promote a less carbon-intensive industry."