Having recently acquired an online car rental company, this confidential global technology company approached Scott Brownrigg to create their new global headquarter office in Hamburg. Our vision was to bring to life their value proposition of ‘enjoying the journey as well as the destination’.
To achieve this we decided to express the emotional experience of car travel by introducing large-scale panoramic landscapes reminiscent of memorable road trips past. Knowledge of classic and technologically advanced cars is a key asset for the online car rental company. We illustrated this by incorporating full scale mechanical blue-prints of car engines in meeting rooms, together with icons of car components which have been dotted around the transparent glazed partitions.
To celebrate access to this new global market in their reception we created a world map using hundreds of miniature cars to ensure visitors clearly understood their reach and ambition.
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