SB+C were tasked with furthering the brand’s history, quality and loyal following of the 18-year-old Juice Bar brand. Our team led the expansion from their initial 800 square foot location on Second Avenue to four new fully operational locations in less than two years. We were also entrusted to work on Liquiteria’s corporate headquarters, production and distribution facilities as well as the owner’s private residence.
We handled all architecture and interior design to respect the integrity of the flagship design with a modern and durable twist. We also created the brand design standards in preparation for their ongoing national rollout.
The stores feature lively custom mosaic tile walls, partnered with rich, wood floors. High ceilings and bright eco-friendly lighting reflect the high energy of the brand. In anticipation of the high volume rapid pace, significant thought was put into the customer experience and operation to ensure they moved swiftly and efficiently through the quick serve process.